In recent years, thinking green has become a profitable and somewhat inevitable strategy for industries. There is a lot of money to be made from the concept of ecology. Large businesses advocating sustainable development and integrating it throughout their practices, previously thought to be unconventional, are becoming more prevalent.
Alain Lemaire (Kingsley Falls, Quebec), Édouard Clément (Montreal, Quebec) and David Labistour (Vancouver, British Columbia) are actively involved in this challenge.
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