Anything to Please!

Description

For all of you who have always thought marketing was glitz and glam, easy money and top models, this film's for you. In 52 minutes, you'll discover what lies behind the images you see on television, the movie screen and in magazines. For over 6 months, filmmaker Fabienne Game followed the marketing team at Dove (France), flagship brand of the multinational Unilever.

From briefings to debriefings, from a product campaign to a 'corporate' campaign, from the launch of a new shampoo to that of a slogan claiming every woman is beautiful, "ANYTHING TO PLEASE" shows you the daily grind of the marketing business and the formulation of a strategy whose ultimate goal is to get you, the consumer, hooked on a brand.

Anything to Please!

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